The Mission of Community 1st Bank Las Vegas is to add value to our banking relationships creating revenue opportunities with mutual benefit.
History of the Bank
Community 1st Bank Las Vegas originally opened on December 17, 1949, at 517 6th Street, as the First National Bank in Las Vegas. In 2005, the bank changed its banking charter from a national to a state bank to better reflect its role in serving northeastern New Mexico. On June 27, 2011, the bank moved its main office 100 yards up the street to 600 Douglas Ave. occupying the entire Crockett Building, more commonly known as the home of Murphey’s Drug Store.
With 4 locations to serve our customers on-the-ground, and with this great website to serve our customers anywhere in the world, we feel that we have all the bases covered with our wide-range of products and our excellent customer service. The bank was started and continues to adhere to the philosophy of serving the people and businesses that call this corner of New Mexico home. We invite all to stop by and see how we can help them with their banking needs.
Our Bank will evolve into a more diversified financial entity based on our "customer focus" and abilities to enhance traditional banking services. We will be responsive to customer issues and our services will be product based opportunities that the marketplace demands. Delivery and support will be second nature and continual improvement will be a mind set and expectation. Anticipating customer needs and seeking prospective customers will be common for our organization and the results will be measured.
Continuously enhance service to our customers and add value to our banking relationships.
The effective balance of people skills, customer responses, and the use of technology will be key to our success. A quality, integrated lending orientation will ensure that profitable relationships are established and retained. We will be focused on the "people" we work with, the "people" we serve, and the "people" who invest with us in our future.
Improve the quality of life and increase our involvement with the communities we serve.
By integrating community service into our bank activities our "multiplier" effect will be visible and beneficial.
Create job satisfaction for our family of Community 1st Bankers.
The future of our Bank will be determined by the people who invest their time and efforts to identify customer needs and deliver solutions. We will continually place more authority, autonomy, and responsibility with the employees that deal directly with customers. Empowering employees will be a critical element to our success in an increasingly competitive marketplace. The management skills and attitudes necessary to achieve appropriate performance in the next decade include the ability to embrace and implement change. Managers will be capable and willing to seek improvement, take measured risks, and understand their responsibility for bank and personal performance results.
Strive to strengthen our financial position, develop new markets, increase market share and maximize returns for shareholders.
Our Bank will be a dynamic financial institution achieving growth in earning assets and income production. Balance sheet growth will approach $200 million by fully developing existing relationships, continual market penetration, and pursuing growth opportunities in other banking markets. We will consider markets in proximity to highway networks and population centers.
We will be a significant financial services provider emphasizing banking relationships and added value.
We specialize in providing banking services at a personal level. Employees understand satisfying customers may not be good enough. By discovering what customers need and want and delivering more than expected, long term banking relationships are created and enhanced.
Experienced bankers serve customer needs with an established presence in our communities. Operational support provided by central staff units reinforces our customer focus.
We will aspire to have the right people in the right positions with a common focus in an opportunistic banking environment.
Community 1st Bankers expect:
- To be treated fairly
- To work hard for a company committed to excellence and customer service
- To know what is required of them and be kept informed of performance and progress
- To be evaluated by the quality and consistency oftheir efforts, enthusiasm, honesty, and results
- To have the opportunity for professional and personal development and advancement
Our managers are committed to helping employees achieve their highest potential and will train for success. It is our continued dedication to quality customer service provided by quality people that will ensure our continuing success. We continually evaluate human resource needs in consideration of plan implementations.
Community 1st Bank Organizational Relationships
- Organizational structure supports decision making from the Holding Company through the Bank
- Flat structure limits administrative overhead
- Executive management is responsible for significant decisions within the organization
- Strategic Plan users participate in planning and procedure development to maintain customer focus and results orientation